Time to get real

Travel has grown to become the largest segment (65-70 per cent, by industry estimates) of e-commerce in India today. However, online travel accounts for only about 10 per cent of the total domestic travel market, estimated at about $20 billion, as per figures put out by PhoCusWright. Clearly, online travel companies have a long way to go. And so the wheel has come full circle, with online travel companies now venturing off-line as well. MMT has offline retail presence in Bangalore and Ahmedabad at the moment, while Delhi, Mumbai and Kolkata will be rolled out soon.