Travel firms focus on the travellers' gender

MUMBAI: At Mumbai’s Kesari travels it is a toss-up between My Prince Charming offering tours for men - the men’s way, or My Fair Lady aimed at the woman who wants to let her hair down in the company of other women. Gender specific international tours are gaining ground, as outbound tourists move beyond the catch all family-group tours. Though still largely stereotypical, with fashion shows for women and laddish activities for men, travel companies in India are experimenting with programmes worked with a focus on the travellers’ gender.